Introducing: Unique Corporate Cultures by Scared of Clowns




By: Lindsay Miller
Welcome to the Scared of Clowns blog. Do not let the name fool you; clowns, although terrifying, will not form the basis of this blog. We are Brendan Fox, Do Sung, Michael Attridge, Lily Nie, and Lindsay Miller reporting from the perspective of Organizational Behavior concepts. Please continue reading to discover the fresh insight we will provide on Unique Corporate Cultures that have sprung up across the nation.

In business today, Corporate Culture is not only a Buzz word, it is becoming a competitive advantage. As processes are streamlined and technology advances, the way to pull away from competition is through a solid, talent-development program. In other words, who companies hire to work and represent them. So how do companies attract and retain such talent? Competitive salaries and benefits are always helpful, but currently the Millenial generation is asking for more. More Social Responsibility. More Social Scenes. More Work/Life Balance. More Diversity of Task. More Sustainability Efforts. Many of these factors also work to gain the trust and the business of customers seeking similar initiatives, but the bottom line is that both consumer and employee are looking at the not-so-simple, somewhat intangible concept of Culture.

Team Scared of Clowns will take you through a series of companies that are particularly unique in the way that they manifest their culture: from jungle-themed office space to paid volunteer time-off to functional interest squads and beyond. Follow along as we take you through the by-product of a changing world where companies are no longer just marketing their products, but their identities as well.

Wednesday, March 30, 2011

Wegmans Food Markets

To start out my search for a company with a positive, unique corporate culture, I simply went to the 100 Best Companies to Work For, an annual compilation put together by Fortune of the top companies to work for.  The small blurb for the company mentioned that "this year, 11,000 employees took part in a challenge to eat five cups of fruit and vegetables a day and walk up to 10,000 steps a day for eight weeks."  Much like the video that we watched in class with the hospital supporting breast cancer by having everyone wear pink gloves, Wegmans fosters a culture of unity by challenging all of its employees to eat healthier and to exercise more through a simple program.  This program, however, certainly benefits Wegmans' employees because not only does their health improve, but they also cohesively work together to accomplish their individual goals.  

Creating this sort of unit certainly improves employee morale, which is certainly evident to the average Wegmans customer.  I cannot be classified as the average Wegmans customer, but I have perused the store on a few occasions to date.  The fact that I vividly remember interactions and the overall friendliness of the employees to myself and the other customers clearly shows that the corporation's treatment of its employees is evidently working through small programs that promote unity and good health.  Additionally, "8,000 (employees) took advantage of health screenings that included a flu shot and H1N1 vaccine," all of which was covered by Wegmans.  Wegmans shows its employees that it truly does care about their health through their health screenings, and this also benefits the company in general because it wants to keep its employees healthy because that protrudes a better image to its customers.

Wegmans bases its unique corporate culture on the promotion of healthy lifestyles, and this culture works not only because employee morale is high and transparent to customers, but also because the culture is reflective 360 degrees throughout the company as many participate in the programs from the executives to the hourly employees at local Wegmans.  Additionally, Wegmans offers competitive benefits to its employees which allows them to feel more motivated while at work because they can view their employment at Wegmans as more of a meaningful career, instead of a temporary job.

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